Food in Jars visits Driscolls

June 3, 2013

The darling of the home canning blogosphere and author of an excellent book of the same name, Marisa McClellan of Food in Jars, paid a visit recently to Driscoll’s Berries in Watsonville.

“One thing I heard over and over again during the time I spent with the Driscoll’s folks was the importance of delight (in fact, Driscoll’s mission statement starts with, “Our Mission is to continually delight our Berry Consumers…”).

At first, I was a little taken aback, because I’d never before been exposed to a company that is so clear about putting pleasure and flavor ahead of profits. But truly, Driscoll’s does (they made it very clear that if berries are subpar, they are not sold).”

Marisa also found out that  you can track exactly where your berries are coming from by visiting Punch in the code on the sticker found on the plastic clamshell and apparently you can see a picture of the farmer who grew your berries and learn where the farm is located.

Read her whole post here. 

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