Santa Cruz selected as a “Silicon Valley city to watch” in 2014

December 31, 2013

The Silicon Valley Business Journal has picked five cities in the region as “Silicon Valley cities to watch” in 2014. The list includes Santa Clara, Menlo Park, Fremont, San Jose and in the number 2 slot, Santa Cruz.

Lauren Hepler reports:

Will 2014 be the year that lesser-known Silicon Valley cities cash in on 49ers mania, surfside startups and a budding cleantech resurrection?

Following a regional economic resurgence during 2012 and 2013, the next year will be all about maintaining momentum for area cities long associated with tech-fueled affluence. In other locales, however, sleeper cities will look to lure a bigger slice of regional prosperity.

Santa Cruz:  Hippie beach enclave no more? A gaggle of politicians, entrepreneurs and deep-pocketed investors want to diversify from Santa Cruz County’s $500-million-a-year reliance on summer tourism. Look for Surf City startups like co-working company NextSpace and business intelligence firm Looker to spur more entrepreneurial activity as politicians push for better broadband and increased telecommuting to Silicon Valley proper.


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