Santa Cruz-based Farmhouse Culture competing for award

April 17, 2013

Santa Cruz-based sauerkraut company Farmhouse Culture is competing for the Mamma Chia Entrepreneur of the Year Award. Voting ended Tuesday but the winner won’t be announced for two weeks.

Mamma Chia, an organic food and beverage company, will present the award at the fourth annual Slow Money National Gathering in Boulder, Colorado on April 30.

The $50,000 award will be matched by Slow Money’s Soil Trust, a nonprofit online funding platform launched in 2012.

The award will go to a small food business that demonstrates outstanding leadership in the local food movement and exemplifies the spirt of the “Slow Money Principles,” according to the company.

Those principles include:

  •  We must bring money back down to earth. 
  • There is such a thing as money that is too fast, companies that are too big, finance that is too complex. Therefore, we must slow our money down — not all of it, of course, but enough to matter. 
  • The 20th Century was the era of Buy Low/Sell High and Wealth Now/Philanthropy Later—what one venture capitalist called “the largest legal accumulation of wealth in history.” The 21st Century will be the era of nurture capital, built around principles of carrying capacity, care of the commons, sense of place and non-violence. 
  • We must learn to invest as if food, farms and fertility mattered. We must connect investors to the places where they live, creating vital relationships and new sources of capital for small food enterprises.

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